Power-Pole Brand Content Marketing
POWER-POLE
Storytelling In Shallow Waters
In a dynamic shift from traditional product-centered content, our team embarked on a mission to resonate deeper with our audience through Power-Pole's latest project. Venturing beyond the usual, we captured a series of authentic “angler tale” videos, weaving values and spellbinding stories that our audience could truly connect with.
This wasn't just about showcasing a product but about narrating tales that strike a chord. From expansive full-length features, we meticulously tailored content for a plethora of platforms, including YouTube, Facebook, TikTok, Instagram, Twitter, and LinkedIn.
Our objective? To amplify our content marketing efforts, fostering greater reach and engagement within the global fishing community. And the results speak volumes— a staggering 88 unique content pieces, each driving remarkable growth across all our social media platforms.
Dive in and witness a content strategy that not just delivers but captivates.
IMPACT & RESULTS
88
pieces of content created
280%
increased impressions across social media platforms
60 million
people projected to be reached in 2023
INDUSTRY
Marine
Consumer Electronics
Technology
D2C Prodcuts & eCommerce
SKILLSETS
Content Marketing Strategy
Brand Storytelling
Social Media
Content Creation
Video Produciton
The Kings Of Redfishing
Renowned in-shore fishing icons, boast a storied legacy spanning decades in the redfish sportfishing arena. They were also the pioneering pro anglers to prove that shallow water anchors were a game changer in sportfishing worldwide.
LOCATION
TAMPA, FL
South African Bass Fishing
From a childhood fishing request in Johannesburg to becoming a Power-Pole pro angler legend, Charl Engelbrecht's journey inspires a generation on global waters.
LOCATION
JOHANNESBURG, SOUTH AFRICA
A Trophy That Almost Got Away
As the clock neared "Lines Out", Major League Fishing's Bobby Lane, eyeing a championship dream, caught the life-changing fish that catapulted him to the top.
LOCATION
TULSA, OK
Family Fishing Legacy
Major League Fishing angler Chris Lane always hoped his son Cal would follow in his footsteps to chase the pro fishing dream, but never wanted to force that path for him. As fate would have it, Cal developed a passion for the sport of bass fishing and skills that rival even his father, with Cal now competing against the best in the sport every season. The Lane's truly are a bass fishing family legacy, and this is their story.
LOCATION
GUNTERSVIILLE, AL
A New Generation Of Fishing The Dream
Starting at 16, Tyler Anderson aimed to bring bass fishing's thrill to screens. A decade later, as a dedicated digital fishing creator, he's not only helping viewers become better anglers but also inspiring kindness in the world.
LOCATION
DALLAS, TX
Navigating Uncertain Times & Tides
Two decades ago, John Oliverio envisioned a tech-savvy marine future. With PowerPole's birth in 1998, traditional chain anchors became history. Amidst supply chain challenges, John remains steadfast, ensuring uncompromised quality while relentlessly serving customers. Oliverio's innovation continues to drive our products and define the industry's path.
LOCATION
TAMPA, FL
A New Generation Of Fishing The Dream
Brownsville native, Ernest Cisneros, is a lifelong angler who six years ago left teaching to pursue his passion for fishing and conservation. Ernest shares his love for Texas saltwater fishing and teaches others about the importance of conservation so as to preserve the fisheries of South Texas and beyond. Ernest is best known for his keen eye for Redfish, Snook, Tarpon, and Speckled Trout- just to name a few!
LOCATION
SOUTH PADRE ISLAND, TX
Fishing For Bass In The Off Season With Cory Johnston
Pro angler Cory Johnston talks winter fishing, making his way up the pro bass fishing circuit and finding success against the odds as a Bass fisherman in Canada. Johnston has been professionally fishing over the past two decades- and there is no stopping him anytime soon. Although bass fishing is still in its infancy with our northern neighbors, Cory Johnston has been one of the pioneers of Canadian professional bass fishing and he is hungry for more.